Biscuits & cookies
Petit beurre, digestive, jam drops, butter cookies, and Hibye filled cookies in hazelnut, date, coconut, strawberry, sour cherry and peanut.
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Wholesale Shirin Asal: Biscuits, Wafers, Cakes and Pashmak
Shaly Foods Inc. carries the Shirin Asal range wholesale for Canadian retailers: petit beurre and digestive biscuits, Hibye filled cookies, HIT wafers, layer and breakfast cakes, buttered toffee eclairs, shekarpareh and Aramis pashmak. Sold by the case from Vancouver, shipped across British Columbia, Alberta and the rest of Canada.
Six lines, one supplier
Shirin Asal is a confectionery range, not a single product, and most grocers end up carrying four or five of these lines rather than one. Buying them from one supplier is the difference between one case order a week and chasing six separate distributors for the same shelf.
HIT wafers
Chocolate, hazelnut, coconut, milky and peanut cream. The impulse facing near the till, and the fastest turn in the range.
Cakes
Layer cakes, chocolate-coated Sisi cakes with hazelnut or coconut, and morning breakfast cakes in vanilla, raisin and cocoa.
Toffee & eclairs
Buttered toffee eclairs in milky, fruit, coconut, white chocolate and hazelnut, in crystal packs. Bulk candy that also sells as a gift bag.
Pashmak (Aramis)
Persian cotton candy in vanilla, cocoa, cappuccino, ginger, banana, gaz and caramel.
Shekarpareh
Diamond-cut saffron shortbread, sold by the case alongside the wider cookie and biscuit range.
What actually moves off the shelf
Wafers and toffee are impulse items and belong near the till, not in the aisle. Biscuits sit with the tea, because they are bought together and a shopper reaching for one will pick up the other. Pashmak is the gift item: it goes out for Nowruz, for a guest visit, and for anyone who wants something on the table that is not chocolate, which is why it holds a facing year-round instead of only in spring.
Cakes are the line most independents skip and then add later. They compete against mainstream packaged cake on price rather than on flavour, so they work best in stores whose customers are already in the aisle for the rest of the range.
Ordering across the range
Every Shirin Asal line sits on one account with Shamshiri tea, Mahmood and Rizq Basmati rice and the fresh produce side of the business. A case of wafers, a case of tea and a pallet of produce ship together and invoice together.
Do you sell Shirin Asal products wholesale in Canada?
Yes. Shaly Foods carries the Shirin Asal range as case-pack wholesale, shipped from its Vancouver base to grocers, specialty markets and distributors across Canada. Trade accounts only.
What Shirin Asal lines do you carry?
Six: biscuits and cookies including Hibye filled cookies, HIT wafers, cakes, buttered toffee eclairs, Aramis pashmak, and shekarpareh saffron shortbread.
What is pashmak, and does it sell outside Nowruz?
Pashmak is Persian cotton candy, spun sugar sold in tubs. It peaks at Nowruz, but it holds a facing year-round because it works as a guest and gift item rather than as a seasonal one. Shaly Foods carries the Aramis line in seven flavours.
Do you carry Hibye filled cookies?
Yes, in hazelnut, date, coconut, strawberry, sour cherry and peanut, alongside petit beurre, digestive, jam drops and butter cookies.
Is there a minimum order for Shirin Asal products?
Yes: $300 to $500, depending on your shipping area. Everything is sold by the case, and the minimum is counted across the whole account, so cases of wafers or biscuits sit on the same order as produce, tea and anything else you stock through us.
Do you sell Shirin Asal products to individual customers?
No. Wholesale accounts only: grocers, specialty markets, restaurants and distributors buying to resell or serve. Shaly Foods does not sell single cases to individual shoppers.
How do I get current Shirin Asal pricing?
Pricing is not published here, because the line sheet moves with stock and the shipping schedule. Ask for the current price list through the contact form and Shaly Foods sends it back, usually the same business day.
Where does Shaly Foods ship Shirin Asal products?
Metro Vancouver on Shaly Foods' own trucks; the BC Interior and Vancouver Island on scheduled routes; Alberta and the Prairies on LTL and full pallets; Ontario and east for standing volume accounts.